Is it legal to use AI to answer business calls? (UK)
Short version: yes, it’s legal — with transparency and sensible data practices. This is general information, not legal advice.
Be transparent
Odette introduces herself as your AI assistant, so callers know they’re speaking to an automated system. That honesty is both good practice and increasingly expected.
Recording & consent
If you record or transcribe calls, inform callers (a line in the greeting is enough for most cases) and ensure you have a lawful basis under UK GDPR and PECR. Keep recordings secure and only as long as needed.
Data protection
Caller data is personal data. As the business, you’re the controller; Odette acts as your processor under our DPA. See our Privacy Policy.
This guide is general information and not legal advice — check your specific obligations.
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Start free trialFrequently asked questions
Is using AI to answer calls legal in the UK?
Yes. Using an AI to answer business calls is legal, provided you are transparent that it’s automated where relevant and you meet call-recording and data-protection rules.
Do I have to tell callers the call is recorded?
If you record or transcribe calls, you generally must inform callers and have a lawful basis under UK GDPR/PECR. Odette makes this easy to build into the greeting.